Rivalry.gg, a dedicated eSports sportsbook licensed by the Isle of Man Gambling Supervision Commission announced Friday that it is launching live, in-play betting, currently one of the most engaging betting experiences in eSports allowing bettors to place bets throughout a match on a variety of in-game events and outcomes.
With the average age of eSports fans being much younger than traditional sports audiences, there is a heightened need for sportsbooks to address these demographics in an innovative way, the company said in a statement.
A cornerstone of the Rivalry.gg brand is to provide increased fan engagement through a variety of unique product offerings. Live betting is the first of many products to be released that focuses on taking the way fans currently watch matches and elevating that to create a much more dynamic and exciting experience, the company claims.
Rivalry.gg Co-Founder and CMO Kevin Wimer said: “We believe our brand proposition of offering a compliant, safe, and trustworthy place to wager on this incredibly exciting sport is beginning to resonate. The launch of live betting is just the beginning of our new product pipeline and we are eager to support and grow,”