Italian sports betting strong in August

News on 11 Sep 2018

The Italian sports betting market did very well in August despite the preceding two months enjoying the boost of World Cup football betting. Combined retail and online revenues rose 34.4 percent year-on-year to Euro 111.4 million, with a minimal decline in volumes achieved in June and July.

Online sports betting produced particularly good results, with revenues rising 27.8 percent to Euro 50 million with bet365 leading the market with a 17.1 percent share. On a year-to-date basis online sports betting has delivered Euro 411.4 million in revenue – up 41.5 percent over the corresponding period last year.

Virtual sports betting in retail outlets generated Euro 19 million and was dominated by Gamenet-Goldbet with a 27.5 percent market share. On a YTD basis the vertical has generated revenues of Euro 170 million, Euro 157.5 million from retail outlets.

Italian online casino operators enjoyed another profitable month in August, reporting revenue up 26 percent at Euro 56.5 million, Pokerstars was the brand to beat with a 9.7 percent share of the market, chased by Lottomatica (8.9 percent) and Sisal (8.4 percent). Online casino revenues rose over Euro 100 million to Euro 458.8 million in YTD terms.

Online poker underperformed in August with cash games revenue down 6.9 percent at Euro 4.8 million, and tournament fees down 5.9 percent at Euro 5.6 million. Pokerstars again led the market with a 42.1 percent share of the cash game action and a 64.8 percent slice of tournament fees. YTD figures in the vertical remain disappointing with cash game revenue down Euro 2 million to Euro 44.1 million, and tournament revenue pretty much stable at Euro 55 million.

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