International Game Technology plc announced Monday that its PlayShot sports betting platform now powers online and mobile sports betting in New Jersey via FanDuel Group’s consumer-facing wager website, sportsbook.fanduel.com.
FanDuel is leveraging PlayShot’s built-in content management system to deliver a bespoke mobile and desktop user experience, IGT advises. The system integration enables FanDuel to create betting promotions and dynamic content for retail, mobile and online all from a single source.
“Leveraging IGT’s PlayShot platform to power FanDuel’s online and mobile sports wagering in New Jersey was the natural extension of our technology partnership with IGT,” said Niall Connell, general manager & SVP Sportsbook, FanDuel Group.
IGT integrated PlayShot into GAN’s player account management system utilised by FanDuel to complete the solution, and deployed a HTML site for desktop and mobile designed by FanDuel.
PlayShot’s end-to-end sports betting management tools and its modular HTML 5 framework enable operators to develop promotions, bet structures and offers that are unique to each channel.