Kambi Group plc will reintroduce sports betting brand mybet in to the German market following a change of ownership.
While mybet was withdrawn from the German market following insolvency of the previous owner after 15 years of operation last year, Kambi and new owner Rhinoceros Operations Ltd are confident the brand, previously one of the most recognisable in the market, will once again achieve market leadership.
The multi-year agreement provides for the supply of Kambi’s complete Sportsbook and full range of managed services, with a provision for Rhinoceros Operations to launch a Kambi Sportsbook with other brands under its ownership at a later stage.
Kristian Nylén, Kambi Chief Executive Officer:
“The story of mybet illustrates why operators cannot afford to rely purely on the strength of their brand and history in a market.
“Online sports bettors are increasingly promiscuous so operators must ensure they have sufficient scale in their product investments to provide exciting sports betting experiences at all times to remain competitive.
“Partnering with a high-quality supplier such as Kambi solves that challenge.”
Tobias Carlsson, CEO of the Rhinoceros Group:
”Our agreement with Kambi is one of the cornerstones on which we will build the future of a great brand.
Mybet was one of the pioneers in the German sports betting field, and together with Kambi and our other partners we will do everything in our power to revive that legacy and bring players the experience they desire and deserve.”
mybet is expected to re-launch in the German market during H1/2019.