Lottoland to sponsor ITV's 'Who Wants to Be a Millionaire?'

Lottery betting provider Lottoland has agreed a deal to sponsor UK commercial broadcaster ITV’s new series of ‘Who Wants to Be a Millionaire?’, which returns this weekend hosted by Jeremy Clarkson.

The popular program has been offered on television for the past 20 years, and the new series has an innovative ‘Ask the Host’ lifeline, on which viewers can ask Clarkson how he would answer the question.

Nigel Birrell, chief executive at Gibraltar-based Lottoland, said: “Who Wants to Be a Millionaire has created five millionaires in its 20 years, and we are in the same business of giving people the chance to win big.

“We are looking forward to working with ITV and Who Wants to Be a Millionaire.”