Major marketin drive planned for UK casino

Rank plc land and online subsidiary Grosvenor Casinos is currently launching ‘Pure Casino’, its first-ever integrated campaign to run on TV, digital, print and in-club POS.

Developed by the St Luke’s agency, the new campaign leverages Grosvenor’s strength in real casino gaming to differentiate the company’s popular digital offering, and capitalises on Grosvenor’s 45-year-long history in gaming to help build the brand’s credentials and spearhead growth of market share in a competitive sector.

The multi-million pound campaign commenced June 1 and uses high-speed cinematography to plot the excitement and tension that gamers experience during the spin of a roulette wheel. The campaign will be supported with PR and digital activations.

Tina Martin, head of brand and marketing communications for Grosvenor Casinos said: “Grosvenor has a clear focus on casino gaming which delivers pure, unadulterated excitement to customers. This campaign brings that unique excitement to life in a stylish and ownable way.”

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