Online and land gambling group Mansion revealed Wednesday that it has signed with Rightlander in a move to improve affiliate compliance and enhance overall responsible marketing strategy.
Rightlander’s technology scans affiliate websites, monitoring all activity which mentions or links to the Mansion brands, whilst also searching for certain events and conditions defined by the operator.
The tools will allow Mansion to be at the cutting edge of compliance monitoring; working in partnership with its affiliates to guarantee a safe and compliant experience for all affiliate traffic.
Ali Hawa, head of Risk & Compliance at Mansion Group, said: “Working with the Rightlander tools will support us in continuing our dedication to the issue of compliance across all departments of the business; with a particular focus on our marketing activities. We are pleased to be putting into place a number of important measures to safeguard our business from potential affiliate malpractice.”
Rightlander founder, Ian Sims, said: “Our product does the heavy lifting for operators and provides them with a clear view of the affiliates linking to their brands across geographies and whether they are doing so in a responsible manner.”
Rightlander is a landing page tracking platform that allows affiliates to effectively and efficiently identify broken landing pages, or those that have been significantly altered or lost relevance. It does this by following links to the merchant’s website, scanning the page, and storing the image and data in an intuitive dashboard.