Online gaming software provider NeoGames will provide a selection of online scratchcard and instant win games to the Mexican National Lottery, Lotería Nacional in a supply deal announced this week.
The game selection are all fully customised and branded for the Mexican market.
Being a new market for Lotería Nacional, NeoGames will share its online soft gaming experience by contributing to the lottery’s marketing efforts.
Jorge Gaviño, General Sub Director, Lotería Nacional, said: “We’re excited to finally launch an online offering of interactive games and feel that the partnership with NeoGames is a natural fit since their portfolio of Instant Win and Scratch Cards matches our lottery customer preferences and has proved itself to be successful.”
“We are proud and honored to cooperate with Lotería Nacional. We see great potential in the Mexican market being one of the key markets in Latin America with its large population and its advanced internet usage. This deal along with other similar deals signed and delivered in the last year is proof of our core match for National Lotteries world wide,” said Shay Bar-Josef, Managing Director at NeoGames Networks.
This deal marks NeoGames’ first in the Latin American lottery market.