Mr Vegas, owned by leading gaming operator Videoslots, has announced a new agreement by being named sponsor of the Snooker 900, a World Senior Snooker (WSS) tournament, expanding its brand into a third sport in a matter of weeks.
The WSS event, held on December 29th at Epsom Racecourse, is set to enhance Mr Vegas’ visibility in the UK following recent partnerships with EFL club West Bromwich Albion and the PDC, being named title sponsor of two of its biggest tournaments over the next year.
Set to be broadcast live and exclusive in the UK on Channel 5 over the festive period, snooker icons such as Stephen Hendry and Jimmy White will play in a quick-fire round robin format, with the top two from each group progressing to the knockout stages.
With this deal, Mr Vegas is fast becoming one of the UK’s most up-and-coming online casinos, further bolstering awareness of its brand across the region.
Ulle Skottling, Deputy CEO at Mr Vegas, said: “Following on from recent deals within football and darts, we are excited to extend Mr Vegas’ outreach into snooker during one of the busiest times of the year.
“The UK is a key territory for us and announcing this trio of sponsorships over the past two months will undoubtedly boost Mr Vegas’ reputation within the sporting world.”
Jason Francis, Chairman of World Seniors Snooker, said: “We are delighted to be partnering with Mr Vegas to bring the first ever snooker tournament to Channel 5.
“The line-up includes some of the sport’s most decorated and loved players and we look forward to them doing battle on the table and entertaining our guests off it.”