Mybet expands Ghana sports betting services

German bookmaker Mybet has expanded its services for Ghanaian punters by adding online facilities to its established retail offering in the African country.

The company’s retail betting services are offered in partnership with a local business associate and have proved successful, opening up over 120 betting outlets.

Markus Peuler, CEO of Mybet Holdings SE said in a Franfurt stock exchange advisory this week:

“Due to a rapid growth, the Mybet brand used by our partner has become one of the market leaders in sports betting in the country. Now we want to expand on this success together with our partner.

“From our perspective, there is currently no online sports betting offering in Ghana that is able to compete with the quality and safety of Mybet. Therefore, we are convinced that the brand can reach market leadership in Ghana in the mid-term,”

View an example of the company’s Ghanaian advertising here: