Optimal Payments, the parent company for Neteller, Netcard and Netbanx, has inked a two-year shirt sponsorship deal with the Crystal Palace Football Club in the UK.
The Barclays Premier League team will help Optimal – Neteller to raise global awareness, with the club’s first game in the new strip on August 16 against Arsenal.
Optimal Payments processes approximately $15 billion annually in more than 200 countries and territories with over 100 types of payment and multi-currency options.
Joel Leonoff, president and CEO of Optimal Payments, said Monday: “The Premier League attracts the highest global viewership in international sports, with an estimated global audience of 4.4 billion. This sponsorship signifies an opportunity to support one of the league’s most exciting teams while promoting our innovative payment solutions worldwide.”
The deal’s commercial potential is driven by the global passion for the Barclays Premier League; including live coverage by 80 international broadcasters televised action across 212 territories worldwide, inspiring billions of pages of editorial and dominating social media debate worldwide on a weekly basis between July and May every year.
Lorenzo Pellegrino, Executive Vice President – Neteller said “This partnership gives Neteller the platform to promote our services on a whole new level; putting it alongside major global brands like Barclays; Nike; Emirates; Samsung and General Motors.”