New Hampshire state lottery goes online

The New Hampshire state lottery has become the sixth US state lottery to take iLottery ticket sales online and offer instant-win games to state residents.

The state Legislature passed laws authorising the online activity in June last year, enabling New Hampshire to join other progressive states with iLottery activity such as Georgia, Illinois, Kentucky, Michigan and Pennsylvania.

New Hampshire's technology partner on the iLottery operation is NeoPollard Interactive LLC, which has previous experience in powering the Virginia and Michigan online lottery enterprises.

The company's turnkey iLottery 360 solution enables New Hampshire to sell online Powerball and MegaMillions draw tickets, along with eight instant-win games, all accessible via desktop and mobile channels…. provided the punter is within state borders defined by geo-location technology.

NeoPollard Interactive general manager Liz Silver commented to local media that the new iLottery project would increase the lottery's sales across all channels through cross-selling, and provide “new insights into player preferences and behaviors.”

Charles McIntyre, executive director of the New Hampshire state lottery, added that the iLottery initiative represents a major element in enhancing the direct interaction of players with the lottery offering.

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