New television advert from PlayOJO

Online casino operator PlayOJO.com has launched a television advertising campaign in the UK as part of an effort to promote its entrance into the online gaming market in that country.

Created by the 101 advertising agency and shot by award-winning director Chris Woods, the new advert features Geoff Bell, star of films such as ‘Kingsman: The Secret Service’. Bell plays a rogue PlayOJO employee, who ultimately resigns over the company’s policy of giving its players money back on every bet.

PlayOJO went live last month (see previous report), paying back real-money on every bet, should the player win or lose their wager.

Ohad Narkis, co-founder of PlayOJO.com, said: “Working with a brilliant, intelligent and creative company like 101 was a real pleasure. There’s a real unique and creative approach at work that we believe will help the ad stand out in a crowded marketplace.

“The key message we wanted to communicate was that with PlayOJO there are no catches; what you see is absolutely what you get.”

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