Nigerian sports betting content deal for Inspired Gaming

British online sports content provider Inspired Gaming Group has announced a retail and online content agreement with Nigerian operator 1960Bet, which the UK company claims is Nigeria’s largest sports betting operator with over 600 betting shops, and online and mobile betting sites at 1960bet.ng, 1960bet.ng/Mobile and Betland.com.

Inspired will supply 1960Bet with virtual sports content, including virtual horses, virtual football and virtual greyhounds. Inspired’s current portfolio now includes nine virtual sports and four high-frequency numbers games, with new sports and games being launched every year.

Steve Rogers, managing director of Virtual Sports at Inspired, commented: “Inspired supplies over 30,000 venues in 33 countries and in excess of 200 websites with its leading virtual sports products. This deal with 1960Bet is indicative of the on-going global expansion of our virtual sports products. Virtual Sports are extremely popular around the world, especially in countries where sports betting is popular. We have no doubt that our products will perform well with the large number of sports betting fans in Nigeria.”

Dotun Ajegbile, CEO at 1960Bet, said: “We have been closely monitoring the growing success of virtual sports and have evaluated all the products available to operators. Inspired has a proven track record of delivering the most compelling product range and the highest income levels and we are very excited about being able to offer this world leading product to our customers.”

Inspired’s retail, online and mobile virtual sports provide a 24/7 stream of virtual betting and claims that proved results add 10 percent -15 percent to existing sportsbook revenues.

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