NordicBet has renewed its commitment to the Champions Hockey League until 2019/2020.
As the commercial value of the pan-European ice hockey platform continues to grow, the online betting company is the latest addition to confirm for another three seasons, Infront Sports and Media said.
As Official Sponsor, NordicBet will enjoy exclusivity in the sports betting category and will present the official Most Valuable Player Award – the ‘NordicBet MVP Award’ – of the tournament as well as hold the rights as Exclusive Presenter of the official stats on the CHL website.
The package includes key branding and logo visibility in TV camera and on advertising boards as well as full brand integration on the CHL website, communications and interview backdrops.
“With our online betting and gaming portfolio already fully integrated into the CHL, we are aiming at further strengthening our position as number one ice hockey sports betting company,” Magnus Linder, head of sponsorships and brand alliances at NordicBet, said.