PariPlay enters the Italian online gambling market

Online gambling technology and games provider Pariplay has entered the Italian market with a contract to provide casino games to leading Italian online casino brand StarCasinò.it, which is part of Betsson Group’s brand portfolio.

The company’s entry into the regulated Italian market forms an integral part of its broader European strategy, Pariplay advised in a company statement Thursday.

Pariplay’s milestone move into the Italian gaming space follows the integration of a range of branded and original casino content with Betsson Group’s Italy-facing StarCasinò, which is licensed by AMSS, the Italian Gambling Authority.

Atari Asteroids, Atari Star Raiders, Valiant Entertainment’s Bloodshot, and Sharknado are among the initial Pariplay branded video slots set to be made available, while original slots such as Froots will also be enjoyed by Italian players.

As part of its ongoing focus on Italy and the wider European market, additional Pariplay casino titles will integrate with StarCasinò over the remainder of 2018. These include original video slots such as Chitty Bang, Wild Cherry, Chang’e – Goddess of the Moon, and Jack in the Box.

Richard Mintz, commercial and marketing director at Pariplay, said: “Europe is an important market focus for us. Our partnership with  Star Casino marks a milestone for us as a company, and a first step in establishing our content’s presence among Italian players.”

Fabio Denegri, casino manager at StarCasinò, said, “Italian online casino players enjoy very sophisticated games with cutting-edge features and functionality. Given the high quality of Pariplay’s video slots, we feel that their content is the perfect fit for our current customers and new players as we grow our brand.”

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