Perform to debut innovative betting product

Digital sports content provider,Perform Group, is set to debut its Client Added Commentary product at ICE next week.

The product will allow clients to overlay their own language-specific commentary on any selected live stream, and deliver personalised messages to their customers in real-time. The service requires only an internet connection.

Clients will be able to build their brand, drive interest in their betting markets and promote upcoming events via their service.

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