Perform Content extends La Liga partnership
News on 16 Oct 2018
News on 16 Oct 2018
Dazn Group’s (formerly Perform Group) B2B sports content arm Perform Content has announced an extension to its exclusive betting video streaming partnership with LaLiga until the end of the 2022-23 season.
Under the agreement, Perform Content will continue to provide to bookmakers and betting customers outside Spain, Andorra and the Middle East video action from the top-tier LaLiga, second-tier Segunda División and play-offs, around 848 matches per year.
Andrew Ashenden, chief commercial officer of Perform Content, said: “We are delighted by LaLiga’s continued endorsement of our innovative, user-first approach to content for betting.
“LaLiga have been a great partner in recognising our track record of video innovation, and we both aspire to continue enhancing the video experience with new features to deepen viewer connection to the game, its teams and players.”
Melcior Soler, audiovisual area director of LaLiga, added: “We’re very excited to extend our partnership with Perform Content as we continue to work towards providing our fans with the most complete experience possible.”
News on 16 Oct 2018
Dazn Group’s (formerly Perform Group) B2B sports content arm Perform Content has announced an extension to its exclusive betting video streaming partnership with LaLiga until the end of the 2022-23 season.
Under the agreement, Perform Content will continue to provide to bookmakers and betting customers outside Spain, Andorra and the Middle East video action from the top-tier LaLiga, second-tier Segunda División and play-offs, around 848 matches per year.
Andrew Ashenden, chief commercial officer of Perform Content, said: “We are delighted by LaLiga’s continued endorsement of our innovative, user-first approach to content for betting.
“LaLiga have been a great partner in recognising our track record of video innovation, and we both aspire to continue enhancing the video experience with new features to deepen viewer connection to the game, its teams and players.”
Melcior Soler, audiovisual area director of LaLiga, added: “We’re very excited to extend our partnership with Perform Content as we continue to work towards providing our fans with the most complete experience possible.”
