Playtika acquires Wooga

Israeli mobile games company Playtika has agreed the acquisition of Berlin-based casual games studio Wooga GmbH for an undisclosed consideration.

Wooga’s CEO Jens Begemann will remain at the helm leading 180 people in its Berlin studio who create story-driven, casual puzzle and hidden object games.

Following the acquisition casual games will represent 50 percent of Playtika’s titles.

“This is an amazing day for Wooga,” Begemann said. “Becoming part of Playtika is opening the next chapter in the history of our company. It is a very natural fit for both parties: we have the expertise in creating and launching story-driven casual games, Playtika has the technologies to help us scale and reach new audiences to continue our growth.”

Robert Antokol, Playtika’s Co-Founder and CEO, added: “We see great opportunities for Playtika in the casual games genre and our acquisition of Wooga firmly positions us for this next phase of our evolution.

“Playtika’s strengths in implementing live-operations, advanced AI and performance marketing at-scale will serve as a global springboard for Wooga’s creativity in ideating and developing winning story-led titles.

“Together we’ll bring audiences worldwide a whole new level of game experiences that never cease to captivate and amaze. The Wooga team is driven and passionate, has strong leadership and we’re thrilled to have them join the Playtika family.”

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