Plenty of interest as Sweden opens new gambling licence window

Online gambling operators are clearly interested in entering the soon-to-be-liberalised Swedish gambling market, it appears from the 22 applications submitted on the first day for licence applications.

Lotteriinspektionen reported brisk business Wednesday as major companies like Betsson, Cherry, Expekt and Svenska Spel threw their hats into the ring in preparation for the official market opening on January 1 2019 (see previous reports).

Officials expect at least 70 applications will be forthcoming from operators prepared to submit to strict Swedish regulation and pay tax at the rate of 18 percent of GGR

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