French horse racing and gaming operator Pari Mutuel Urbain (PMU) has expanded into the fantasy sports sector with the launch of its Fantasy League PMU last week.
PMU selected France Pari’s B2B division Sportnco, who supplies and operates PMU’s Eurotiercé sports betting platform, to facilitate the expansion.
“We are delighted to welcome a pari-mutuel specialist into our common fantasy pool and strengthen our ties with the PMU,” Kévin Brocard, Deputy General Manager of Sportnco, said.
“Our business model is built on the basis of significant volumes of stakes, and this new partnership marks the achievement of an important milestone in the achievement of our objectives.”
“PMU is backed by a long tradition of player-driven innovation,” added Samuel Loiseau, PMU Marketing Director. “We are excited to be launching our Fantasy League just weeks before the World Cup. Our customers remain at the heart of our strategy and our ambitions, and this new and much anticipated evolution makes our sports offering the most complete in the French market. ”
Fantasy League PMU will initially offer football and US basketball.