Seychelles-based Sahara Game Technology (SGT) continued its expansion in Africa this week by announcing the acquisition of John Power Kenya and the rebranding of its BetNSports Kenya under SGT’s new brand SaharaGames.com, a premier sports, virtual sports, gaming and lottery platform for both online and land-based operations.
In a company statement, Sahara Game Technology said that it views Kenya as an initial and powerful foothold to establish itself in the Eastern African countries after launching its brand in Nigeria earlier this year.
Jeff Halloran, managing director said:
“We continue to execute on our continental strategy and without tipping our hand, this is a critical piece to our success and corporate goals. We remain focused on our brand, our message, and our premium service.”
He added that the company’s offering is available across mobile, online and retail, and said its strategy is to exploit these technologies in a uniquely African brand catering to the African market.
“John Power Kenya has been successfully running bet shops in Kenya for a number of years,” Halloran noted. “This made them an excellent candidate for Sahara Game Technology. Their existing team, infrastructure and land based operations will catapult us to becoming the premier gaming platform in the market.”
John Power Kenya’s CEO James Simon Mpanga added:
“We are very proud to have Sahara Game Technology as our partner in Kenya. Having worked with their management team for the past couple months we are confident in the success of this brand and are thrilled to be playing a part in it. We previously lacked the mobile and online aspects of the business but SGT brings all of these skills to the table.”