Sports betting provider SBTech has entered in an exclusive deal with iSoftBet to launch a turnkey online and terminal based sports betting solution for its leading operator Netbet and other white labels.
Under the terms of the deal SBTech will replace the group’s legacy sports betting platform with their sports betting and live betting platform, the latest in a number of deals recently clinched by SBTech.
SBTech CEO Itai Zak, said: “Not only are we trusted by a respected bookmaker to replace their legacy sports betting system we will also be able to offer our solution easily and quickly to other top operators using the iSoftBet platform in various regulated jurisdictions.”
“Sports betting is a key component in our offering and we were looking for the right partner for a long time. We are working with some of the most well-known brands in the industry and operating in various regulated jurisdictions so we must ensure that we provide our operators with the best products and services which meet the highest standard they expect,” added Nir Elbaz, iSoftBet Business Development Director at iSoftBet ” We have chosen SBTech because of their impressive and unique offering, the smooth and easy integration and because of their proven experience in our target markets”.
In another deal SBTech and ComeOn announced a multi-year extension to their long-standing commercial partnership.
The extension will see SBTECH provide ComeOn with a new HTML5 mobile betting platform and ComeOn is expected to be one of the first operators to launch SBTech’s newest live betting product later this year.
SBTech CEO Itai Zak said: “Its [ComeOn’s] great success in penetrating the Scandinavian market is testament to the quality of its offering and a reflection of our dedication to providing industry-leading services to our operator clients. With the upcoming release of our cutting-edge mobile betting platform under its brand, ComeOn clearly has its sights set on what I’m confident will be a very successful future.”
“We’ve been very impressed by SBTech’s sportsbetting solutions and the constant product improvements and innovations that the team demonstrates,” added Jovin Genovese, Director of ComeOn. “We’re excited at the prospect of being able to take another positive step into the competitive sportsbetting market and, with such a strong suite of products behind us, our continued success is virtually guaranteed.”