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Software development in India for Betsson

Gaming firm, Betsson has announced that it has established a software development company in India in line with its B2B strategy for distant markets.

The company will develop software both for Betsson’s current markets in Europe as well as for new ventures in Asia. The company reports that this regional focus has already resulted in a contract with an Asian player and that Betsson estimates that revenues from that contract will occur as soon as 2011.

“Betsson sees, outside our core markets in the Nordic countries, several markets with good potential. We want to establish ourselves through B2B collaboration with local partners. It is satisfying that our efforts in the B2B segment is paying off” says Pontus Lindwall, CEO Betsson.

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