Sportradar launch full service data-driven marketing service

Sportradar’s new full-service data-driven marketing service for sports betting operators ‘ad:s’ is designed to differentiate bookmakers in a crowded market.

“ad:s offers bookmakers a host of marketing solutions that eliminates waste and streamlines their business with targeted spend on verifiable prospects that produce measurable results,” a press statement reads.

In addition, ad:s solutions are embedded across Sportradar’s media products to further target desirable customers for bookmakers.

The range of marketing services include sponsorship consulting, SEO and SEA marketing, UI/UX consulting, digital traffic networks, programmatic advertising, pop-under ad networks, ad products and affiliate marketing.

While sports betting operators are the primary target, ad:s will also partner with non-betting related brands that are looking for exposure into the sports enthusiast market.

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