Unibet in exclusive betting partnership with BLAST Pro Series

Kindred Group’s Unibet brand has entered into an exclusive betting partnership deal with professional eSports tournament BLAST Pro Series.

The CS:GO tournament, hosted by esports media company RFRSH, takes place in Copenhagen this month offering a prize pool of $250,000 to six of the world’s top teams.

“We are excited about the BLAST Pro Series partnership because it is a new step for Kindred into the world of esports,” Ebba Ljungerud, chief operating officer of Kindred Group said.  “Sponsoring the first in the series of events demonstrates our commitment to professional sports and the recent deal RFRSH signed with ESIC (Esports Integrity Coalition) supports our continued efforts to maintain integrity of the sport. We’re looking forward to kicking off the first event later this month.”

“We have been looking for the right betting partner for the global tournament, and we are delighted to announce this partnership with Unibet,” RFRSH Entertainment COO, Jordi Roig, added. “The esports scene is growing fast, but it is also a very proud scene with high integrity … Our focus is to renew and expand while paying full respect to the existing scene.”

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