Unikrn, which portrays itself as “the only fully-regulated, licensed and dedicated eSports bookmaker on the planet”, has announced the public token sale for its UnikoinGold eSports cryptocurrency following a successful pre-sale to accredited investors which raised $15 million from contributors including Mark Cuban, Brock Pierce, Blockchain Capital, Pantera Capital, and CoinCircle.
The token sale opened to the Unikrn community and the public on September 23rd and the company is targeting $100 million.
UnikoinGold will allow Unikrn’s growing community to legally engage in live betting with cryptocurrency, the company advised over the weekend. Unikrn is pioneering secure, wagering in the eSports vertical, and UnikoinGold will be accessible around the world.
Developed as an ERC-20 token, UnikoinGold will be used on Unikrn’s new, skill-based betting platform.
“With significant interest demonstrated through the private sale and growing interest among the cryptocurrency community, we’re confident the UnikoinGold token sale will reach its $100 million cap,” said Rahul Sood, CEO of Unikrn in a statement Friday.
In unison with the sale announcement, Unikrn also announced the addition of Ethereum co-founder and JAXX Wallet CEO Anthony Di lorio to the Unikrn Board of Advisors.
Sood claims that the token sale market has continued its meteoric rise in recent months, growing to an estimated $2.28 billion in total token sales, and accounting for more funding for blockchain companies than venture capital in 2017.
Unikrn partnered with CoinCircle for the design, engineering, and sale of its UnikoinGold token. CoinCircle powers token sales for established VC-backed companies.
Unikrn has partnerships that include a relationship with Australia’s largest betting company, Tabcorp. In 2015, Unikrn raised a total of $10,000,000 in venture finance from Ashton Kutcher, Guy O’Seary, Mark Cuban, Shari Redstone, Elisabeth Murdoch, Tabcorp, Indicator Ventures and Hyperspeed Ventures (see previous InfoPowa report).