Veikkaus pledges digital revamp

Finnish gaming monopoly Veikkaus said it will focus on its digital offer in the years ahead following the release of its 2018 Annual Report in which total turnover declined 2.4 percent and profit slipped 0.7 percent.

Veikkaus’ 2019-2021 strategy details the further development of digital operations in order to remain current in a shifting gaming landscape.

President and CEO Olli Sarekoski:

”In 2018 Veikkaus prepared for major changes in its operating environment. Gaming is shifting from the points of sale towards the digital channel, where Veikkaus also faces competition from foreign operators.

“Veikkaus must develop its operations to succeed in international competition. Succeeding in the competition and ensuring our ability to channel gaming also provide the basis for the exclusive right and its continuation.”

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