Omni-channel content solutions provider Vermantia and virtual games Kiron Interactive have joined forces to deliver the next generation of virtual racing using real greyhound racing content.
Combining Vermantia’s fully licensed pre-recorded greyhound races from premium greyhound tracks with Kiron’s advanced virtual games engine and technology, the new product offers an ever-expanding and constantly updated library of races, the first of its kind in the industry.
Designed with the player experience in mind, the game is based on a selection of hand-picked greyhound races from multiple, active UK racetracks, according to strict quality criteria. Alongside the exciting real racing, professional live commentary is provided in any language, while the game engine is adaptable to any regulatory framework.
The new virtual racing product harnesses unlimited real greyhound racing action alongside the ease of virtual games, utilising advanced mathematics, industry-leading algorithms and realistic odds, as well as customisable payouts and an adaptable frequency of races.
Commenting on the collaboration, Yiannis Gangas, CPO of Vermantia, said: “By joining forces with Kiron, an industry leader in its domain, we are glad to be extending the reach of our exclusive racing content to the virtual gaming markets and also introducing more players to the thrill of real racing action.”
Steven Spartinos, co-CEO of Kiron, said: “Through our collaboration with Vermantia, our long- standing partner, we found both the premium racing content and the delivery technologies to meet customer demand for a premium pre-recorded racing product. Its launch is the result of extensive research and co-development between both businesses, and we are working actively on rolling it out to our client base internationally.”