English Premier League football club Tottenham Hotspur has agreed a multi-year extension to its partnership with William Hill in the European markets.
William Hill will continue to enjoy a strong presence across Tottenham’s growing digital channels and LED perimeter advertising boards at the club’s new home ground. In addition fans will be able to place bets on the William Hill App and mobile betting site via the stadium’s WiFi.
Fran Jones, Head of Partnerships at Tottenham Hotspur, said: “This new agreement reinforces William Hill’s commitment to the Club and the borough of Haringey and we look forward to continuing our partnership as we approach our move back to Tottenham and our new stadium.”
Ulrik Bengtsson, Chief Digital Officer at William Hill, said: “We are delighted to extend our partnership with Tottenham Hotspur. We have built strong ties with the club, staff and the fans over the past two seasons and we are excited to grow our relationship as the Club enters a significant chapter in their history with the move into their new stadium.”
William Hill and Tottenham HotSpurs ties run deep since the inception of their partnership in 2016. The bookmaker has invested in various community projects that have been delivered by the Club’s charitable body, the Tottenham Hotspur Foundation.
Over the course of the past two years, William Hill reportedly invested a six-figure sum to fund the Tottenham Hotspur Elevator Programme, an employment initiative for young people in Haringey.
The continuation of these sort of programmes form part of the agreement, in part through William Hill’s Close to HOME campaign, which actively makes a positive contribution to the local community.