William Hill has replaced Barclays as the official title sponsor of the UK Football Writers’ Association (FWA).
The three-year title sponsorship expands on William Hill’s existing relationship with the FWA where it has sponsored the production of weekly podcasts since 2013.
Under the expanded relationship, William Hill will be a major supporter of the FWA’s Footballer of the Year Dinner, Tribute Night at The Savoy and FWA Live Events as well as continuing with weekly podcasts.
“We’ve enjoyed a great working relationship with William Hill over the last three years and we are delighted they’ve decided to become our new title sponsors for the next three years – and hopefully beyond,” said Patrick Barclay, chairman of the FWA.
“William Hill share our vision and with their support, I am sure the FWA will continue to make huge strides in improving the lot of football journalists.”
In related news, William Hill renewed its exclusive partnership with the Daily Mirror for sponsored content during the 2016/17 football season.
William Hill will enjoy Media opportunities in the Mirror’s online sports section and will develop podcasts and video content for the first time.
“We are happy to again be working closely with the Daily Mirror sponsoring its fantastic Saturday football pull-out for 16/17 season,” Matt Holmes, head of media at William Hill said.
“We’ve partnered up with the Mirror for several years now, as not only do they offer true media value in a very competitive market, but also understand our need to engage with their readers by supplying great odds and relevant insights to help enhance their sporting experience.”