William Hill U.S. partners Prairie Meadows Casino in Iowa

News on 17 Jan 2019

William Hill US has partnered Prairie Meadows Racetrack and Casino in Iowa as official sportsbook operator in the event that sports betting is legalised under Iowa State Law.

Should regulatory changes allow, William Hill will operate a more than 8,600 square foot sportsbook near the casino’s racing centre, subject to the approval of Iowa gaming regulatory authorities.

“We are excited about the prospect of sports betting in Iowa and are thrilled to partner with Prairie Meadows to be ready for the day when sports betting is legal in the state. We are building a first-class sports book that will make Prairie Meadows the place to bet and watch the games,” Joe Asher, CEO of William Hill U.S., said.

“Prairie Meadows is thrilled to partner with William Hill, the best name in sports betting, to establish a world-class sports betting experience for our guests,” added Gary Palmer, President and CEO of Prairie Meadows.

“We are excited to expand our resort offerings with a fully renovated Clubhouse that includes both our racing center and new William Hill sports book. Once the legislative process is complete, this innovative partnership will provide many fun and unique sports betting options for our guests,” concluded Brad Rhines, Senior Vice President and Chief Strategic Officer of Prairie Meadows.

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