Betfair sponsors Juventus football club S.p.A.

Betfair has become Italian professional football club Juventus’ official gaming and betting digital partner for the 2017/18 season.

Betfair will be licensed to use Juventus’ name and image rights in its promotional material and will enjoy extensive branding opportunities inside Allianz Stadium, Juventus Training Centre and in a variety of club publications across digital channels.

“This partnership with Betfair fits perfectly with the club’s ambitions of global growth and confirms Juventus’ appeal to industry-leading brands around the world,” Giorgio Ricci, co-chief revenue officer and head of global partnerships and corporate revenues for Juventus Football Club S.p.A., said.

“We are proud to be working alongside a club synonymous with success in Italy and Europe,” added Claudio Di Zanni, Betfair Italia Country Director.