UK retail bingo provider Gala Leisure has announced the re-branding of 103 clubs to the new Buzz Bingo identity, at the same time revealing that it has partnered with Playtech as the exclusive platform for its online offering.
The company says it has additional plans to complete another 19 clubs in February next year under the new brand, reinforced by the injection of a GBP 40 million investment into the clubs and the online platform, buzzbingo.com.
Buzzbingo.com is an omni-channel platform delivering gaming and player engagement capabilities on mobile, tablet, desktop and on touchpads in all clubs.
The Gala Leisure digital development team took just over a year, using a compilation of market intelligence about players’ experiences from initial sign-up to the size and quantity of the jackpots to developo the news offering.
Stevie Shaves, digital director at Buzz Bingo said: “Like our clubs, buzzbingo.com is about community. We have captured the in-club feeling of being among friends and delivered it online. When players log in they see where their ‘Buzz Buddies’ are playing and can join their game in seconds.”
Buzz Bingo also offers a choice of hundreds of slot machine games online and in-club, including seven exclusive games.
The re-branded bingo operation will be supported from October 12 by a multi-channel marketing and advertising campaign aimed at young adult demographics.