Yako Casino is a new online casino set for launch during the second quarter of 2015 utilising EveryMatrix software.
Its quirky design was undertaken by Blend Digital Agency and is described as “a disruptive innovation in the gaming industry offering online casino players a fully personalised customer experience, focused on you – its’ target audience.”
“We firmly believe that EveryMatrix has the technical back-end resources to take personalization within the gaming industry to new heights,” commented Sarah Psaila, chief marketing officer for Yako Casino. “We are extremely excited to get this show on the road and firmly believe we are now in the best position to deliver a casino which is truly yours!”
Although ownership of Yako Casino is not yet clear, its chief marketing officer has previously served as casino director for Mr Green & Co AB’s Garbo online casino, the casino product manager for Tipico and affiliate director for Betsafe.
“I’m extremely impressed with Yako Casino’s impressive skill set and experience and strongly believe that this new partnership will bring EveryMatrix one step further towards reaching its full potential,” added Ebbe Groes, chief executive officer of EveryMatrix.
In related news, EveryMatrix announced the appointment of Dan Zaharia as new chief technical operations operator.
Zaharia specialises in process design, implementation and optimisation, business relationship management and IT service delivery management.
He will oversee the technical aspect of client communications and will take responsibility for health initiatives, monitoring, reporting, and incident handling for all EveryMatrix production applications.