Fortuna Entertainment Group N.V. (FEG) has signed a brand licensing agreement with BET Active Concept S.R.L. and Bet Zone S.R.L. in Romania.
The agreement via Fortuna Game a.s. provides BET ACTIVE CONCEPT S.R.L. and BET ZONE S.R.L. the right to use Fortuna’s trademark in the sports betting and gaming industry in Romania under standard market conditions.
Both Romanian companies form part of Penta Investments Group, the majority shareholder of Fortuna.
FEG believes the Romanian market has strong potential citing a sustainable tax regime and positive regulatory environment.
“Fortuna remains a strong and trusted brand in the Central Eastern European (CEE) sports betting market and this agreement reinforces how valuable our brand is,” commented Per Widerström, chief executive officer and chairman of the Management Board of Fortuna Entertainment Group N.V.
“Licensing of our brand opens a door for a further cooperation in multi-channel sports betting and gaming services in Romania and perfectly fits into our strategy to become the no. 1 licensed sports betting & gaming operator in the CEE with the most trusted and exciting multi-channel betting & gaming brand.”