Online gambling operator Fortuna Entertainment Group Nv has announced a sponsorship deal for an undisclosed consideration with the Czech Football Association (FAČR), effective from the 2018-19 season for six years.
The agreement covers all competition categories, including first league and national team activity, and grants Fortuna naming rights.
In a company statement Thursday Fortuna said that more than half of customers’ bets go to football in the Czech Republic.
The sponsorship period will begin when the current sponsorship agreement, with ePojisteni.cz, end in 2018.
Last season’s Czech First League was won by Viktoria Plzen, but the men’s national team disappointed at this summer’s UEFA European Championship, finishing bottom of their group after failing to win a game.