Gala Bingo sponsors ‘Afternoons on 4’ television

UK online bingo brand has signed fter new media deal with British commercial television broadcaster Channel 4.

The sponsorship will see the online bingo operator appear on daytime TV every weekday between 2pm – 6pm on Channel 4, with the deal running from 1st January 2018 to 31st December 2018.

Programmes on Afternoon’s on 4 include, but is not limited to, Countdown, Fifteen to One, the £100k drop and Star Boot Sale.

Commenting on the sponsorship, Karina Adrian, PR & Brand Partnership Manager at said Friday:

“By sponsoring Afternoon’s on 4, we are able to put in front of both new and existing customers and create a significant level of awareness of the brand.”

This deal with Channel 4 expands’s TV sponsorship portfolio, which includes main sponsorship of ITV’s The Chase. will also continue to serve as the exclusive gaming partner of popular ITV shows Coronation Street and Emmerdale, extending a partnership which dates back to 2014.

Bingo games, along with sports betting around televised sports events, are the only gambling products exempt from the 9pm watershed advertising regulations.

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