ASA goes after Gala Bingo

In a reprise of last month’s damning findings into the use of “fake news” advertorials by affiliate marketers (see previous  report) the UK Advertising Standards Authority reprimanded Gala Bingo, a unit in the Ladbrokes Coral group, this week for the same thing.

The watchdog again warned that simply terminating the affiliate and denying responsibility for the creation of his or her fake advertorial was no defence, reiterating that Gala Bingo remains ultimately responsible for content issued in promoting its business.

Gala was warned against making the same mistake twice.

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