New TV campaign for Gala Bingo

GalaBingo.com is premiering its new TV advert this week, featuring a 20ft bingo cake, a marching band and a bingo buggy.

Created by creative agency, Cravens, and filmed in February, the new advert is to be screened on ITV, ITV Be and Channel 5 from 10th March. Cravens has been working with GalaBingo.com since 2014, and were also the brains behind the majestic Electric Tiger to promote the new Coral Vegas App for Ladbrokes Coral.

The catchy ‘Ga la la’ song, which has been a staple of the brand’s TV adverts for some time, remains a central theme, but this new campaign takes things one step further and seeks to convey the fun available on-site.

The advert features a huge 20ft tall bingo cake, the Ga la la marching band, and an army of happy-makers building the bingo-themed world. Additional edits of the TV advert will follow throughout the year.

Angus Nisbet, brand director at GalaBingo.com, said: “In previous adverts we’ve had the cast of Coronation Street and Emmerdale perform a karaoke version of the Ga la la song; hairdressers, gardeners, football fans and swimmers in a huge, happy choir; and even real players reveal what their ‘Ga la la’ would be.”

To view the advert, visit: https://a5.adstream.com/public#preview/10z81enugm8vg

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