Leading gaming and sports betting partner, GAMING1 has announced the launch of Betly.com in Arkansas, US, with the virtual sportsbook going live on Southland Casino Racing’s online platform.
The launch allows bettors across the state to participate in sports betting from anywhere, as the brand will be available on Southland Casino Racing’s online website and through IOS and Android apps.
The regional launch is an extension of a previous collaboration between GAMING1 and global hospitality company Delaware North. In 2021, the two companies joined forces to establish Gamewise, a turnkey digital gaming solutions provider to operators in North America.
Delaware North was able to develop the Betly brand for Arkansas through Gamewise, which uses GAMING1’s omnichannel and proprietary sports betting technology.
To celebrate the launch, new users of the Betly Arkansas sportsbook can claim a risk-free bet worth up to $250 to kick off their wagering. Betly makes it easier to register, deposit funds, review odds and place bets across Arkansas – including betting on popular American leagues like NFL, NBA, NCAA and NHL.
The latest deal represents a great opportunity for GAMING1 to enhance its global position, with the company already being an established brand in Europe. The Betly Arkansas sportsbook opens new opportunities to sports fans in the state.
Commenting on the deal, Victor Araneda, Chief Business Development Officer at GAMING1, said: “We’re excited to have launched in one of the most important markets for our partner, Delaware North. It’s encouraging that the collaboration has produced some amazing business opportunities in such a short amount of time.
“We look forward to continuing this momentum in our professional relationship with future initiatives, that will see GAMING1 further enhance its foothold in the North American market.”
Luisa Woods, Delaware North Vice President, added: “Thanks to the strong relationship we have forged with GAMING1 via our Gamewise joint venture, we’re providing Southland patrons and Arkansas locals with the opportunity to enjoy sports betting at their fingertips.”
Dave Wolf, General Manager at Southland Casino Racing, added: “Adding the Betly online sportsbook to our gaming options lets us bring the excitement of sports betting to our patrons wherever they are and enhances the value of our successful retail sports book. This is great news for both existing and future guests right across the great state of Arkansas.”