Italian online gambling stages a comeback in May

News on 20 Jun 2018

After a surprisingly subdued set of numbers in April, the Italian online gambling market staged a comeback in May according to the latest figures from the regulator, which notes that online sports betting turnover grew 6.4 percent year-on-year to Euro 518 million, with revenue soaring 40.4 percent to Euro 40.8 million.

Year-to-date online betting revenue figures for the first five months of 2018 rose 46.4 percent to Euro 262.4 million.

On the retail front the picture was less encouraging in May, with betting turnover declining 5 percent y-o-y to Euro 355 million, although revenue was up 9.4 percent at Euro 52.1 million. YTD retail revenue numbers rose 47 percent to Euro 362.6 million.

Top online sports betting market share again went to Bet365 (17.6 percent) chased by SKS365 at 14.9 percent, with Snaitech (recently acquired by Playtech) in third with 10.5 percent.

Snai led the retail sports betting market on 13.1 percent, followed by SKS365 at 12.4 percent and Eurobet at 11.2 percent.

Online casino operators continued to prosper in May, reporting revenue up 23.7 percent year-on-year at Euro 57.3 million.

The Stars Group’s PokerStars brand led the online casino market with a 9 percent share, just ahead of Lottomatica (8.64 percent) and Sisal (8.3 percent).

Italian poker tournament entry fees fell almost 2 percent to Euro 6.4 million, but cash game revenue was up almost 1 percent at Euro 5.5 million; that brought YTD poker numbers to Euro 37.3 million for tournament action and Euro 289.7 million from cash game activity.

Whether the Italian market can continue to deliver such positive overall numbers in the months ahead remains to be seen, given the apparent hostility of the new national coalition government and its stated intention to tighten regulation and ban gambling advertising (see previous reports).

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