Sportsbetting solutions provider Kambi Group plc has entered into a significant exclusive sports betting contract with Corredor Empresarial S.A. in the Colombian market.
Corredor Empresarial S.A., Latin America’s largest private ‘games-of-chance’ network, was founded by 32 Colombian provinces’ collective operators.
Under the terms of the deal, Kambi will be the exclusive supplier of sports betting services for the BetPlay brand, Corredor Empresarial's new online sports betting vertical and in the casino vertical business. Kambi’s services will be deployed to the Colombian network’s land-based lottery and payment service network through the Chance Game operators, in over 25,000 retail outlets and with new online operations.
Together with Kambi's customer, platform and casino content provider, R. Franco, Kambi will provide Corredor Empresarial's seven million daily customers with a seamless sports betting experience across all verticals.
“We are confident that, together with Corredor Empresarial, we will create intuitive, relevant and compelling betting experiences to its network of vendors and their customers to drive long term sustainable performance,” Kristian Nylén, chief executive officer of Kambi said. “We very much look forward to building on this partnership and expanding our footprint in the Latin American market.”
“We chose Kambi to support our premium strategy in the market and after an extensive selection process we are delighted to be working with such a professional organisation,” Diana Otalora, General Manager of Corredor Empresarial’s, BetPlay, added.
“Adding Kambi's Sportsbook to our portfolio of brands will further enhance the appeal of our product and service offering and open up new customer segments for us throughout the Colombian territory.”