Gauselmann Group-owned Merkur Sportwetten has expanded its partnership with leading Belgian retail and online sportsbook operator BetCenter following the acquisition of a 50 percent stake in the business.
The joint venture builds on a pre-existing relationship in which BetCenter switched its entire offer to Gauselmann’s multichannel product platform CashPoint around 18 months ago, since achieving a 30 percent growth.
Along with leveraging Gauselmann’s extensive industry and technical know-how, BetCenter will use the cash injection to further expedite growth and fulfil its expansion strategies.
Three Gauselmann Group representatives will join the BetCenter board.
“This joint venture not only strengthens us with the experience of one of Europe’s leading specialists in sports betting, it also assures us of achieving our growth and takeover plans faster,” Seydi Tekin, chief executive officer of BetCenter commented. “Our most important assets are a strict ethical policy and a long-term vision. This is an important milestone in our development.”