MGM Resorts International has been chosen by Major League Baseball as its first “official gaming sponsor” and “official entertainment partner,” according to a press release issued Tuesday.
The “all-inclusive partnership agreement,” is the league’s first such deal since the US Supreme Court overturned the federal sports betting prohibition in May this year (see previous reports).
MLB Commissioner Rob Manfred said the ‘multi-year’ deal will allow MGM to strike deals with individual teams and to promote its activities on the MLB Network, the MLB.com website and the MLB At Bat mobile app. The agreement also gives MGM access to proprietary league data for betting purposes
MGM will have the right to use MLB trademarks for marketing purposes and will have a marketing presence at marquee MLB events such as the All-Star Game and the World Series.
The gambling giant has previously inked similar agreements with the National Basketball Association and the National Hockey League.
These major deals clinched with US sports leagues will benefit MGM’s US joint venture partner GVC Holdings, a UK land and online betting group.