Mr green online casino joins media buying partnership

Online gambling software developer NetEnt and Ve Global, a marketing technology business, have signed Mr Green to the their pioneering igaming media buying programme.

Mr Green, which offers online casino, sportsbook and live casino in 13 countries, is the latest operator to benefit from the partnership, which claims to be the largest data-collaboration of its type in the industry.

The NetEnt and Ve-powered services will enable Mr Green to be more accurate and precise in its marketing activities, the partnership says. The program combines NetEnt’s global data with Ve’s Demand Side Platform (DSP), to improve online player acquisition and retention through greater personalisation and targeting.

Oskar Mühlbach, MD of Mr Green subsidiary Green Media, said: “NetEnt and Ve’s media buying programme has the potential to be a true game-changer for online marketing in the igaming industry. We are excited by the opportunities and efficiencies it will bring to our business.”

Henrik Fagerlund, chief product officer of NetEnt, said: “NetEnt and Ve are disrupting media buying strategies for online casino and, as an operator renowned for

its innovation and ambition, Mr Green is perfectly placed to maximise the benefits. The programme will bring instant improvements across customer acquisition costs, retention rates and brand awareness.”

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