PlayOJO seeks to strengthen brand awareness in UK market
News on 9 May 2018
News on 9 May 2018
European online casino brand PlayOJO has launched a new, multi-million-pound UK TV ad campaign tasking players to “find their OJO”.
The ad featuring an emotional alpaca looking for his “OJO” will be broadcast on numerous UK TV channels, including ITV, Channel 4, Channel 5 and Sky.
In addition, the campaign will reach across digital and social channels and a national radio version of the ad is in the pipeline for release later in the year.
“We are very proud of the advert and believe it will resonate with players right across the UK who are unhappy about being treated unfairly and who are looking for a fun and fair online casino experience,” Peter Bennett, Head of Brand for PlayOJO, said.
