Live dealer provider PlayPearls, is going public on the launch of its own online casino, soft-launched several months ago and now geared up for full operational activity with both live dealer and HTML5 games.
PlayPearl is registered in Malta and is a relative newcomer to the industry, having formed earlier this (2013) year. The company is offering white label deals to interested parties. Surprisingly, given its Malta registration, the company boasts somewhat questionably that it has a Costa Rica licence.
The new online casino is professionally designed around an Irish medieval theme and carries full player services. In putting together the enterprise the company partnered with SERPS Invaders, a full service multilingual digital agency based in Edinburgh, Scotland and Gibraltar.
SERPS Invaders provided the creative design and email marketing strategy for the launch of the new Bet Realm website and will also be enlisted to advise on a bespoke online marketing strategy in order to drive traffic to the website.
CEO of PlayPearls, Vesa Ylipyky said Monday: “We feel Bet Realm sets a new and exciting benchmark in quality online casino solutions and look forward to this being the first of many projects with SERPS Invaders”.
Creative Director at SERPS Ruaridh Currie, said “We’re happy PlayPearls have chosen to work with us and are excited about the finished creative product.”