Following closely on the heels of a multi year data deal with the newly formed World Baseball Softball Confederation Europe, SportRadar has announced a new partnership with the Philippines Football League (PFL).
The multi-year agreement with PFL names Sportradar as its official and exclusive global audio-visual and data distribution, as well as integrity services, partner.
In collaboration with Sportradar, the PFL will create its own omni-channel video and streaming platform built using Sportradar’s OTT (Over-The-Top) solution.
The platform will offer high quality content and enable the PFL to take advantage of commercial opportunities such as advertising, sponsorships, subscription or pay-per-view opportunities for ‘live’ matches.
A major component of the deal is Sportradar’s provision of integrity services which will be backed by a brand campaign bearing the tagline “Integrity Always”. The campaign will be distributed through outreach programmes, both internally and externally, and to clubs and players in workshop formats.
“2017 was a fantastic first year for the PFL, and we believe that 2018 will be the year we take the league to the next level with Sportradar,” said Mariano Araneta, PFF President and Chairman of the LFI Board of Directors. “We are delighted to have a trusted global brand such as Sportradar join our journey, a company that shares our passion and sees the potential of the league.”
“As our first OTT partner in Asia, the PFL joins a rapidly growing group of federations and leagues globally that have taken a decisive step towards delivering an innovative digital strategy that will provide value and engagement for its sponsors and advertisers, as well as to the delight of its fans,” added Biplav Gautam, Director of Business Development in Asia
“We are particularly encouraged by the PFL’s commitment to keeping the league clean, and we are confident that the engagement of our Integrity Services will safeguard the league against match-fixing”.