Claiming exclusive knowledge, the publication Gambling Invest has revealed that Amaya subsidiary The Rational Group, parent of Full Tilt and Pokerstars, has secured .com and other domains featuring the BetStars brand as it moves toward a new branded and dedicated identity in the online sportsbetting market.
The publication reports that the domain BetStars.com previously hosted a sportsbook site operated by WilsonBet and powered by JenningsBet’s white label operation TGP Europe Ltd.
On June 28, WilsonBet shuttered BetStars to focus on its telephone bookmaking activity, and at the end of last (October) month, the domain name Betstars.com was acquired for an undisclosed amount by the Rational Group.
“In a separate private transaction verified by DNJournal this week, gambling domains investor Reginald Hudson II sold Betstars.net for $10,000 to IP Twins, a French domain registrar that acquired the domain on behalf of Rational Group,” Gambling Invest discloses.
“IP Twins had already assisted Rational in the acquisition of Betstars.co.uk, acquired in a private transaction in June this year, as well as of Betstars.eu and Betstars.de, acquired through domain marketplace Sedo, respectively for $2,177 in May and $1,995 in June.”
PokerStars.com started taking sport bets earlier this year , and Gambling Invest believes the company will use the BetStars brands to launch a new dedicated website in the near future.
Rational Group CEO Rafi Ashkenazi is on record as saying one of his priorities is to expand PokerStars’ sports betting business internationally.